Boosting sales with virtual reality
Investing into virtual reality as part of a marketing strategy is rather costly. However, new research suggests the investment could be paying off in brand affinity and increased purchases.
Branded geofilters on Snapchat
Snapchat will involve more brands into its location-based advertising campaigns.
Pokémon Go: what made the world turn mad
There’s a huge potential for advertisers with Pokémon Go. It’s hard to tell the exact number of active users at this point, but the game has in just a week become a cultural phenomenon.