Brand your CONTENT at Cannes and entertain!
The task of creating or naturally integrating original content for a brand that is entertaining and engaging for the audience was not an easy task to accomplish. No Grand Prix handed out this year.
Invest in creativity: Cannes Lions cheaper than severance
Cannes Lions says to bring your worst employees to the festival instead of firing them because it's 'cheaper than severance'.
Tips on AdWords campaigning
Some articles analyzing marketing strategies had recently stated that Google AdWords isn’t practical for small businesses.