That’s all about love, folks!

Valentine’s day is one of the most lucrative periods of the year for brands.

It’s easy to crawl under one’s skin, as everyone is looking for something charming to celebrate with their loved ones.

We are here to present the most creative campaigns of 2016, that used the power of love to attract mass attention.

Hunt of Sweetheart candies
The creative team of ad agency Evans Hunt wanted to surprise their clients in a special way. Their idea was to send custom sweethearts candies marked with ad-themed love notes like "Project Manage Me," "Lay That Type" and "Brief Me Good." The agency had the candies made, and then created print ads out of them.

Hunt of Sweetheart candies

 

Doritos’ crunchy campaign
What’s the best way to please your beloved couch potato on Valentine’s day? Obviously, by sending a bouquet of ketchup-flavored Doritos roses.
The bouquets are geared toward women as a Valentine's Day gift for men. Delivery was available in Toronto, Montreal and Vancouver, but customers outside the delivery zone could visit the company’s website and "get crafty for love" by following instructions to make their own non-edible versions of the bouquet.

Doritos’ crunchy campaign

 

Tesco’s ’Basket Dating’
How should you choose your perfect Valentine? Just look into the baskets, says Tesco.

The British sueprmarket chain invited thirty-two people to participate in the campaign, then divided them into four groups for the purposes of a social experiment: younger, older, gay men and gay women. Based solely on the contents of their baskets, psychotherapist Rachel Morris paired 16 couples - four within each group - for potential dates.

The entertaining clip depicting the meetups reached almost 10 million Facebook views in less than a week. The video was shot in Tesco's Hemel Hempstead store. The agency asserts that there were no pre-meets, scripting or retakes during the shootings.

"It was all based around two insights," said BBH's Kate Murphy. "One: that what's in your shopping basket says a lot about you as a person. And two: that you are more likely to find love in a supermarket than a nightclub. We then just worked out a process of how we could test that."

Tesco’s ’Basket Dating’

 

’What is love’, Teleflora?
Teleflora came up with the idea of taking over Cupido’s job this February. The flower delivery brand offered the Love Note Concierge service to its clients till 12 February, through which call center representatives helped lovers craft the perfect message to attach to their bouquet, free of charge.

Teleflora enlisted Hannah Brencher, founder of The World Needs More Love Letters, a global initiative designed to connect strangers via the exchange of hand-written letters to create the perfect notes. Last year, Brecher published "If You Find This Letter," a book chronicling her experiences of writing love letters to strangers and hiding them in libraries and cafes in New York. "The blank space of a card can be really intimidating. It's easy to send flowers to somebody, but it's difficult to figure out what to say on that little notecard," she said. Love Note Concierge "is innovative and cool and a really fun way to give people an experience at Valentine's Day."

’What is love’, Teleflora?

 

Sources:
www.adweek.com
www.creativity-online.com

separator