Gates open for GIFing on Facebook!


Facebook has finally decided to begin supporting animated GIF images that are commonly posted long since on websites like Imgur, Twitter, Tumblr, Reddit and BuzzFeed by marketers and users alike.

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Why PR is essential for promoting business-to-business products


Why focus on PR when you can pay for marketing? The value of PR is often debated. After all, a good product should sell itself, so why focus on PR when you can pay for marketing that can have an equal, if not greater, effect on sales? For starters, marketing can be faulty, especially for business-to-business products. Your campaigns can get pricy, and your ads may not resonate with your customers. If you supplement your marketing efforts with a PR strategy, you can reap stronger benefits for a lower cost.

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