Shock will make you remember
There are plenty of pressing societal problems that need to be addressed by the public, but the appropriate ways are not easy to choose, at all times. Some companies, associations are bolder than others and make shocking campaigns, even at the risk of alienating some parts of the community.
#Femvertising: brands build on empowering women
Since last year, several media surfaces and advertising campaigns had been highly occupied with the topic of evaluating women’s roles, worth and their place in society. Does this tendency stem from deep empathy or financial interests?
14 ways to dramatically improve your Facebook ad campaign
Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you're not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions.
New era in Chinese brand-building
Chinese merchandise is often associated with cheapness and low prestige, however many local companies succeeded in making a name for themselves lately. Diligence and up-to-date technologies are the key factors of this Oriental success story.
Shape up your business with Omnichannel strategies!
The crucial factor to remain among the most influential performers in business life; is staying competitive.
