With images conquering the social media, brands have to put more emphasis on visual representation.
The recurrent question for marketers is how to reach consumers - when none of them is really interested in watching commercials.
Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV.
Digital audio is the new platform for advertisers to hit records. Many companies turned to audio to make the way of communication more authentic and contextually relevant - as years of radio success will attest. However, there are new technologies that can make audio advertising more effective and more targeted than ever.
Smart data usage is more and more important to make use of data-driven insights to improve customer experience.