Reckitt Benckiser / Bosch
POS/Packaging
"Takarékos mosogatás" Bosch/Finish co-promotional campaign, ambient
Our task: raise the sales of Bosch dishwashers and the popularity of Finish products, along with energy saving methods
Our solution: 360° regional campaign (Hungary, Slovakia, Czech Republic):
- creative concept
- design and production
- full coordination of consumer’s promotion:
- sweepstakes-management, contacting with winners
- legal and administrative solutions
- hostess promotion planning and execution
- creating and managing the digital platform (microsite, online ads)
- database-building
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