Investing into virtual reality as part of a marketing strategy is rather costly. However, new research suggests the investment could be paying off in brand affinity and increased purchases.

Snapchat will involve more brands into its location-based advertising campaigns.

There’s a huge potential for advertisers with Pokémon Go. It’s hard to tell the exact number of active users at this point, but the game has in just a week become a cultural phenomenon.

Twitter opened new gates to advertisers with setting ad targeting based on the emoji people use. This can be called a mindblowing achievement - taking into consideration that emojis are meant to express one’s feelings and desires.